About this blog




Public relations (PR) in the Arab world is one aspect that many observers seem to neglect despite being a valuable tool in gauging people’s attitudes.  In the middle of the recent political changes that continue to hit the region, PR has become a necessity to shape the opinions of multiple segments of audience or emulate their taste.

Whether through the traditional media or social media, Arabs have come a long way in using both to generate buzz and make their voice heard.

This blog attempts to highlight the latest public communication tactics which are trending among decision-makers, influencers or most importantly the ordinary people of the Arab world. The blog posts are in Arabic and English.

I hope you find it both interesting and useful ..




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