Recently, viewers of Al-Masryia, the Egyptian state-run satellite television, started to see an English logo on the upper left corner of the screen. The logo reads: “Egypt fighting terrorism”.
The use of English language for a PR message displayed on an Arabic spoken television is said to be intended to correct the Western media misconception about the events in Egypt.
The channel which its coverage is overwhelmingly pro-army, hosts tens of daily talk shows with guests accusing Western media of misleading the international public opinion about what is going in Egypt.
It is no secret that opponents of the toppled Egyptian president Moammad Morsi are unhappy, to say the least, with the United States and the European Union’s position on the army led overthrow of President Mohammed Morsi.
Some Egyptian officials, including General Abdul Fatah al-Sisi, recently accused western media of deliberately ignoring acts of sabotage carried out by President Morsi’s supporters such as those targeting churches, museums and security men.
I’m not sure if Masryia’s PR effort had any impact on the western media or the international audience but it has certainly hit a home run with its Egyptian viewers.